The Contribution of Deep Tech and Holonomics to Regenerative Business

I recently had the pleasure of discussing deep tech, customer experiences with soul and Holonomics with Júrgen Strauss as part of his InnovaBuzz podcast series. This was one of the most enjoyable conversations I have had regarding our work in the areas of digital and cultural transformation, and I really appreciated the way in which Jürgen explored the many facets of Holonomics in an integrated and profound manner.

You can watch this conversation below, which is also on Spotify, should you wish to listen to it on audio.

Jürgen also provided this excellent summary of the discussion, showing you just how wide-ranging this conversation was.

• It is possible to have an impact by basing your work on the five universal human values of peace, truth, love, nonviolence and right action.
• Technology should be in service of people.
• By understanding and internalizing the universal human values, companies can design products and services that give us a deeper experience as human beings.
• You can’t have digital transformation without a cultural transformation and without amplifying your impact.
• When we embody all five universal human values in what we do and in our relationships with people, that is the greatest expression of humanity.
• Deep technology is technology that has a positive impact on society by expressing or allowing people to express the five universal human values.
• Organizations need to understand the universal human values and connect people with the essence of what the organization is doing, how they provide value and the impact they seek to achieve.
• The HR team is not just an operational department. They should have a strategic role in the boardroom with a focus on the human dimension and valuing people.
• Customer experience and employee experience should be seen as a human individual that has a situation which needs to be dealt with.
• The most important thing executives can do is articulate their value proposition. This is getting away from a technology centric view of value thinking. It’s not possible to innovate and be creative without doing this kind of groundwork.
• It is good to develop things, but if those things are not fully integrated into the strategy, into the heart of the organization, they won’t have long term impact.
• Too often, technology is developed without considering how it will impact those that are not part of the development process. This can lead to negative consequences, such as exclusion or even harm. When technology is developed with people first in mind, it is more likely to be inclusive and have a positive impact.
• Customer experience can be thought of in three dimensions: customer success, amount of customer effort required and the emotional dimension — how it made them feel.
• By tapping into people’s lived experiences you can create an elevated value proposition. Start with the experience you wish to offer.
• Strategy is a way of organizing conversations and helping people to fully align themselves with the organization’s mission.
• Story is a way to capture all the complexity of a strategy in a way that articulates the interconnections and aligns people throughout the organization.
• Organizations need to have a strategy and communication that allows them to be agile, to react to an ever more rapidly changing economic and social landscape. Effective transmission of information and data as well as meaningful conversations through human values are required.

Jürgen has had many really interesting guests in this series. It can be followed on all podcast platforms, as well as Youtube and Spotify.