An introduction to Deep Tech and the Amplified Organisation
I am very happy to be able to introduce our new book, Deep Tech and the Amplified Organisation: How to elevate, scale and amplify your business through the New 4Ps of platforms, purpose, people and planet, which will be published this summer. The book takes a multi-disciplinary approach to Deep Tech, and is co-authored by Igor Couto, CEO and Chief Technologist of 1STi, and Maria Moraes Robinson, CEO (Brazil) of Holonomics.
The book is the result of a number of year’s work collaborating together as part of our Deep Tech Network, an ecosystem founded in 2017 comprising of and Vai na Web. We rapidly came to the conclusion that what was emerging was a deep tech perspective which united our core complementary skills of platform development, digital and cultural transformation, agile strategy and customer and employee experience design. Over many conversations and reflections we came to conceive of deep tech across multiple-dimensions and perspectives:
i) the union of advanced technological development with the evolution of human consciousness;
ii) machinery and equipment developed from the principles described in the Deep Tech manifesto;
iii) the integration of scientific knowledge, technical design, computational architecture and philosophical creativity.
This then allowed us to arrive at our human-centred definition:
Deep tech is the development of advanced technologies built from a foundation of human values by conscious ecosystems.
Deep Tech is a way of being which has implications for every aspect of an organisation. We are now experiencing a new industrial revolution where purpose renders our experience of products and services as meaningful, platforms extend our reach into any place, people are the promoters of those brands which make a difference to their lives, and where planetary damage is no longer a price they are willing to pay. For this reason, organisations in the digital economy will grow and achieve impact through the elevation of their core value propositions, scaling through the power of deep tech platforms, and the amplification of meaningful solutions.
Deep Tech and the Amplified Organisation was written to explain how organisations can most effectively make the transition into the digital economy through digital transformation, purpose-centred design and platform architectures. It explains in detail exactly how this can be achieved by through our proven and cutting-edge frameworks, case studies, interviews, and also illustrated digital platform architectures. These are powerful visual representations of both the technology and the enterprise logic which leaders must understand to be able to develop and implement platform-based business models, value propositions and organisational strategies.
The book is now available on Kindle and Kindle Unlimited via Amazon.
